The Victorian architecture of Old Spitalfields Market offered a perfect setting for Vans' annual competition. Alex James will get his skates onto encounter the day's action. - The component which was the wedding? The Next Vans Downtown Showdown worldwide skateboarding contest to happen in Europe, now at London's Old Spitalfields Market on 20 August. Around 10,000 visitors found watch throughout the day, best complete skateboard that makes it the most effective skateboarding event the Uk has observed. - How was the brief met? The wedding is among skate clothing brand Vans' flagship characteristics globally, and will be offering been stored in the last six years. After European editions in Turin (2009) and Hamburg (2010), the organization felt proven up to simply accept event to London, among Europe's key skateboarding towns. A business from Innovision created the wedding, working carefully with Tower Hamlets Council. Transporting out a location are really sourced, ten of skateboarding's top brands were requested to submit a hurdle design while using the 2010 theme of Victorian London. The winning obstacles - the Dying Skateboards Ripper Alley, the Cliche Skateboards Tower Bridge together with Superdead SkateboardsTavern - produced the main focus throughout the day. The wedding started at 12pm on Saturday, with each and every obstacle being skated in order by 40 within the finest skateboarders in Europe, all competing for that EUR50,000 prize. By 2pm everything was proven up, acquiring an enormous screen relaying all the action for your crowds. Branding was stored within the existing theme available on the market, letting the Victorian architecture stick out. A Van Doren Pizza Parlour by Fire & Stone saw slices offered up by Steve Van Doren, Vans family member and vice-president of occasions and promotions, while skateboarding retailers for instance Slam City Skates setup their particular market stalls. The winners inside the contest were announced within the awards ceremony at 6pm, acquiring a Monster Energy after-party held at Village Undercover in Shoreditch. - The component which was good? The extra brand touches, different within the Van Doren Pizza Parlour for your Daily Waffle, a paper created by Cure Studios that visited 25,000 Londoners inside the run-for that event. The component which was bad? Rain threatened have fun playing the mid-day, using the very best outdoors skateboarding obstacles wouldn't have seen the opportunity to function once the weather elevated to not become wet. Fortunately it brightened up, allowing something to move forward without any hitches. - How what's concerning the event? A true online entrepreneur described in relation to this on Facebook. - The component which was good? The area. It absolutely was easily available business areas of London together with Uk, and shut acquiring a nationwide rail station, London Liverpool Street. Learn How To Ride A Skateboard For Beginners Step By Step For The First Time - The component which was bad? The rain, and perhaps there may have been more details concerning the Vans brand itself, along with factor it represents. I don't feel I am any the smarter concerning the products, but maybe getting less sell you was part of the request the wedding. - The component which was the very best challenge? The very best challenge in relation to this project was most certainly the closure of Brushfield Street, since it is a principal access route to Petticoat Lane for that busy Friday market. We launched inside the extended consultation with Transport for London, Tower Hamlets together with glasgow- London to do this. For people like a brand, this mixture of indoor and from doorways actually was vital that you 'make the event' for that spectators and competitors, therefore the closure constantly was certainly our primary challenge. - Whatrrrs your opinion you'd do differently next time? The wedding surpassed our expectations on every volume of production, so inside the brand perspective there's no stand-out things we'd have altered. Inside the run-for that event there's slight concerns that people won't have time for you to de-rig inside the time needed and restore industry to being fully operational for Sunday, but Innovision, IOU Ramps and our staff labored hard therefore we delivered before deadline without any issues. - What did the wedding achieve? For people the key factor factor achievement while using the wedding was that people showcased skateboarding inside the truly authentic, downtown London location. We're capable of show Old Spitalfields Market in another light, best skateboard and London located the most effective and lots of credible skateboarding event in Europe this season. Hopefully this might open the entrance for that Vans brand to create more thrilling encounters across core sports and music inside the capital.